Shopify for Furniture

The 25% Year

How furniture brands hold their margin in a year when cost won't sit still.

The 25% Year cover
$5Min new duty for a brand importing $20M a year in upholstered goods, on the same products, at the same volume.

In this white paper, you'll learn

  • Why tariffs have turned landed cost into a variable, and what a 25% duty does to a $20M importer
  • How made-to-order ties up cash between deposit and delivery
  • Why delivery and returns decide big-ticket margin, and why configurable products break standard catalogs
  • The Four-Gate Landed-Margin Check: a diagnostic to find where your own margin is leaking
  • 12 pages
  • Free PDF, sent by email

A look inside

A few of the pages you'll get.

Executive summary, page from The 25% Year
Executive summary
Made-to-order ties up cash between deposit and delivery, page from The 25% Year
Made-to-order ties up cash between deposit and delivery
A diagnostic: the Four-Gate Landed-Margin Check, page from The 25% Year
A diagnostic: the Four-Gate Landed-Margin Check

About this paper

Last fall the US placed a 25% tariff on imported upholstered furniture, kitchen cabinets, and vanities, with a steeper increase already on the calendar. This is not one of the trade headlines that vanishes on appeal; it rests on national-security authority the courts have left standing. To illustrate the scale: a brand importing $20M a year in upholstered goods faces roughly $5M in new duty, on the same products, at the same volume.

But the tariff is not really the story. It is the stress test. It lands on a business already living with thin margins, long lead times, heavy freight, costly returns, and a storefront that was never built for a product sold a thousand ways. Whether a brand absorbs the hit or buckles under it comes down to one question: can its systems see the true cost of an order, hold a made-to-order sale together from deposit to delivery, and tell the truth about stock across the showroom, the website, and the trade desk?

Get The 25% Year

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