How Teifi Digital Helped Car Toys Achieve Unified Commerce

60%
Cost of Ownership Reduced
40%
Manual Work Reduced
6x
Faster Implementation

About Car Toys

Car Toys, established in 1987, is the largest independent retailer of car audio and mobile electronics in the U.S. The company is well known in the western U.S. for providing top-tier products and professional installations that deliver exceptional, concert-like sound. Car Toys is also an industry leader in custom modifications that improve the driving experience for car enthusiasts.

Their Challenges

Car Toys, a prominent car audio retailer, faced significant issues with its e-commerce website. The platform, built on Magento, was outdated and inefficient. It created a disjointed experience for both customers and staff, with costly licensing fees and persistent technical issues.

A major pain point was the lack of integration between the online store and physical retail locations. This prevented a unified experience, making it difficult to manage unique product setups and service offerings. The platform also struggled with marketplace integrations and a unified gift card program, which drained internal resources and frustrated customers.

Industry

Automotive & Parts

Previous Platform

Adobe Commerce / Magento

Products

Teifi Parts, Shopify POS

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Our Solution

To resolve these challenges, Car Toys partnered with Teifi Digital for a critical migration to Shopify. The project was executed on an accelerated timeline, reduced from a planned six months to just 30 days.

Teifi Digital focused on a rapid, phased rollout to ensure business continuity. This allowed for the immediate implementation of key features that were vital to a unified commerce strategy:
Integrated Sales Process

A new system, powered by Shopify POS, seamlessly connected online and in-store transactions.
Online Appointment Booking

Customers could now schedule custom installations directly through the website.
Centralized Inventory Tracking

 A single system was established to provide real-time inventory data across all retail locations.

Our Shared Results

The successful migration fundamentally transformed Car Toys' operations. By transitioning to a simpler, more integrated platform, the company achieved significant cost reductions and operational efficiencies. Transaction data from all channels is now streamlined directly into Shopify, simplifying back-end processes.

For customers, the result is a dramatically improved buying experience. The new platform eliminated previous technical barriers, creating a seamless journey from the online store to the point of sale. This enabled the implementation of a robust gift card program that functions both online and in-store, a feature previously unavailable on the outdated Magento system. The new system also empowers non-technical staff to manage the website, reducing the need for specialized engineering support.

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