Manual to Magnificent: How a Headless Shopify Solution Drove 340% B2B Growth for Future Glass

340%
Growth in B2B Sales
83%
Increase in Conversion Rate
80%
Decrease in Quoting Time

About Future Glass

Established in 2015, Glass Warehouse has become a major supplier of shower door kits, primarily selling to individual consumers through large retailers like Home Depot, Lowe's, and Wayfair. In recent years, the company has expanded its focus to include a growing number of B2B clients, dedicated as Future Glass.

Their Challenges

Glass Warehouse's legacy system was incredibly inefficient. Every quote and order involved time-consuming phone calls and emails. Pricing was manually negotiated, which often led to errors and a poor customer experience. As content manager Parker Vitek noted, this outdated approach was "below the standard we set for ourselves." It wasn't just an inconvenience; it was a major roadblock preventing them from meeting the growing B2B demand.

Industry

Industrial manufacturing & distribution, Home & garden

Previous Platform

Custom

Products

B2B, Shopify Plus

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Our Solution

Teifi Digital saw a clear path forward with Shopify B2B. To handle the complexity of the product line, they built a custom railing configurator using Shopify's Hydrogen framework.

This headless solution allowed Future Glass to create an intuitive, user-friendly tool where customers could simply enter dimensions. The configurator handles all the complex calculations, automatically adding the correct hardware and components to the cart in a single click.

A critical part of this was a seamless integration with Future Glass’s existing PIM, Salsify. This ensured the configurator used real-time data, giving customers accurate information and inventory availability for their custom builds.
Seamless Data Integration

A direct connection was established between Shopify and Future Glass’s Product Information Management (PIM) system, Salsify, ensuring the configurator always uses up-to-date inventory and product data.
Intuitive Self-Serve Pricing

The new system allows for individualized, segment-based self-serve pricing for different customer tiers.
Automated Quoting

Customers can navigate the checkout, select terms, and complete complex transactions with confidence, eliminating the need for manual internal quoting and sign-off.

Our Shared Results

Since launching the new B2B site and custom configurator, Future Glass has experienced dramatic commercial success and operational efficiency. The intuitive, self-serve solution transformed the customer experience, leading to overwhelmingly positive feedback and a sharp rise in conversion. Internally, the reduction in manual work has been transformative, allowing the team to ship 90% of their orders the same day and focus resources on continued business expansion.

“We've seen 340% total sales growth in 2024 over 2023. The railing quoting speed for our internal team has been transformative.”

Parker Vitek
Content Manager, Future Glass

Beyond the impressive numbers, the solution transformed internal workflows, significantly reducing the manual effort required for order processing and quoting. This project proves how a specialized, headless Shopify solution can transform a manual, inefficient process into a powerful engine for rapid growth.

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