From $5K to Millions: The Boost Auto Success Story

40% lift
in secondary product lines
$1M+ boost
in total sales since Shopify
340,000+
total customers

About Boost Auto

Boost Auto's early success came from a lean strategy powered by Shopify's app ecosystem. Adam used apps to add crucial features, such as the search by YMM function. This streamlined the customer experience and gave the store a professional feel, even in its early stages.

As the company grew, Boost Auto upgraded to a paid Shopify theme, allowing them to integrate many app features natively and reduce costs. The team also implemented intelligent cross-selling and product discovery tools to increase average order value and enhance the customer experience.

Their Challenges

Adam Wolfe's entrepreneurial journey began when he realized how difficult it was to find high-quality aftermarket side mirrors for his truck. This led him to a simple idea: source, improve, and sell the products himself. The one challenge? He had no experience selling online and no budget for a developer.

He quickly recognized that other e-commerce platforms were too complex. Adam made the crucial decision to bet on Shopify for its long-term potential and user-friendly design. With just an iPhone and a $20 photo cube, he built his online store and was "alive and selling" within hours.

Industry

Automotive & Parts

Previous Platform

Shopify

Products

Teifi Parts, Shopify Plus, B2B

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Our Solution

Boost Auto's early success came from a lean strategy powered by Shopify's app ecosystem. Adam used apps to add crucial features, such as the search by YMM function. This streamlined the customer experience and gave the store a professional feel, even in its early stages.

As the company grew, Boost Auto upgraded to a paid Shopify theme, allowing them to integrate many app features natively and reduce costs. The team also implemented intelligent cross-selling and product discovery tools to increase average order value and enhance the customer experience.enabling the integration of many app features natively and reducing
Personalized Customization 

Boost Auto provides a seamless, dynamic cart experience for custom builds. Conditional logic ensures customers are asked the right questions, and the final order is broken down on the back end for easy assembly by the team.
Streamlined Operations

The Shopify back end simplifies order fulfillment, automatically routing orders and integrating with Boost Auto's ERP system. The platform's native B2B functionality has also streamlined its wholesale program.
Organic Growth

Boost Auto spends less than 1% of its revenue on advertising. They leverage Shopify's built-in SEO to dominate search rankings and use social media integrations to build a passionate community around their brand.
Simplified Discovery

Teifi Parts simplifies product discovery with a saveable Year-Make-Model (YMM) personalization. Customers can validate fitment without leaving the site and see a personalized shopping experience.

Our Shared Results

The results of Boost Auto's journey are impressive. In just two years, the company reached $1 million in sales. Today, the business has grown to 30 employees, operates out of a 50,000-square-foot building, and has served over 340,000 customers.

Boost Auto has successfully diversified its product line beyond mirrors, with these new products now accounting for 60% of its revenue. The business has also created a passionate customer base that values the brand's quality and the seamless, unified shopping experience.

Adam Wolfe credits Shopify's ease of use and flexibility for enabling his team to scale effectively. As he puts it, "I don't think I'd be here today if it weren't for Shopify."

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